• We respect the individual, and believe that individuals who are treated with respect and given responsibility respond by giving their best. 

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• We require complete honesty and integrity in everything we do.

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• We make commitments with care, and then live up to them.  In all things, we do what we say we are going to do.

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• Work is an important part of life, and it should be fun.  Being a good business person does not mean being stuffy and boring.

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• We love to compete, and we believe that competition brings out the best in us.

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• We are frugal.  We guard and conserve the company's resources with at least the same vigilance that we would use to guard and conserve our own personal resources.

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• We insist on giving our best effort in everything we undertake.  Furthermore, we see a huge difference between "good mistakes" (best effort, bad result) and "bad mistakes" (sloppiness or lack of effort).

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• Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success. 

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• We are believers in the Golden Rule.  In all our dealings we will strive to be friendly and courteous, as well as fair and compassionate.

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• We feel a sense of urgency on all matters related to our customers.  We own problems and we are always responsive.  We are customer driven. 

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